雜志介紹

Journal Of Consumer Research雜志介紹

《Journal Of Consumer Research》是一本以English為主的未開放獲取國際優(yōu)秀期刊，中文名稱消費(fèi)者研究雜志，本刊主要出版、報道管理學(xué)-BUSINESS領(lǐng)域的研究動態(tài)以及在該領(lǐng)域取得的各方面的經(jīng)驗和科研成果，介紹該領(lǐng)域有關(guān)本專業(yè)的最新進(jìn)展，探討行業(yè)發(fā)展的思路和方法，以促進(jìn)學(xué)術(shù)信息交流，提高行業(yè)發(fā)展。該刊已被國際權(quán)威數(shù)據(jù)庫SCIE、SSCI收錄，為該領(lǐng)域相關(guān)學(xué)科的發(fā)展起到了良好的推動作用，也得到了本專業(yè)人員的廣泛認(rèn)可。該刊最新影響因子為5.7，最新CiteScore 指數(shù)為12。

本刊近期中國學(xué)者發(fā)表的論文主要有：

• L'Art Pour l'Art: Experiencing Art Reduces the Desire for Luxury Goods

  Author: WANG, Y. A. J. I. N.; XU, A. L. I. S. O. N. J. I. N. G.; ZHANG, Y. I. N. G.

• When Products Come Alive: Interpersonal Communication Norms Induce Positive Word of Mouth for Anthropomorphized Products

  Author: Chen, Fangyuan; Sengupta, Jaideep; Zheng, Jianqing (Frank)

• Rejections Are More Contagious than Choices: How Another's Decisions Shape Our Own

  Author: Nan, Lana Xianglan; Park, Sang Kyu; Yang, Yang

• Cyclical Time Is Greener: The Impact of Temporal Perspective on Pro-Environmental Behavior

  Author: Xu, Lan; Zhao, Shuangshuang; Cotte, June; Cui, Nan

英文介紹

Journal Of Consumer Research雜志英文介紹

Founded in 1974, the Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, communications, and anthropology are featured in this interdisciplinary journal. The primary thrust of JCR is academic, rather than managerial, with topics ranging from micro-level processes (such as brand choice) to more macro-level issues (such as the development of materialistic values).