雜志介紹

Journal Of Financial Services Marketing雜志介紹

《Journal Of Financial Services Marketing》是一本以English為主的未開放獲取國際優秀期刊，中文名稱金融服務營銷雜志，本刊主要出版、報道領域的研究動態以及在該領域取得的各方面的經驗和科研成果，介紹該領域有關本專業的最新進展，探討行業發展的思路和方法，以促進學術信息交流，提高行業發展。該刊已被國際權威數據庫SCIE收錄，為該領域相關學科的發展起到了良好的推動作用，也得到了本專業人員的廣泛認可。該刊最新影響因子為2.9，最新CiteScore 指數為5.6。

本刊近期中國學者發表的論文主要有：

• The role of customer personality in premium banking services

  Author: Ho, Shirie Pui Shan; Wong, Amy

• The role of artificial intelligence in consumers' brand preference for retail banks in Hong Kong

  Author: Ho, Shirie Pui Shan; Chow, Matthew Yau Choi

英文介紹

Journal Of Financial Services Marketing雜志英文介紹

Journal of Financial Services Marketing is an international academic journal dedicated to the field of financial services marketing. It publishes research articles on marketing strategies for financial products and services, customer behavior, market trends, and marketing management of financial institutions. This journal aims to provide a platform for practitioners, scholars, and policy makers in the financial services industry to exchange the latest research findings and practical experiences. The journal content not only includes theoretical research, but also empirical analysis, case studies, and review articles, which contribute to the academic development and practical application of financial service marketing.

This journal plays an important role in the field of financial services marketing, providing a professional forum for researchers and practitioners to share and discuss the latest research findings. By publishing high-quality research articles, the magazine promotes the deepening of financial service marketing theory and innovation in practice. The characteristics of journals lie in their sensitivity to current financial market trends and their focus on financial service innovation, making them an indispensable resource for financial service professionals.