雜志介紹

International Journal Of Pharmaceutical And Healthcare Marketing雜志介紹

《International Journal Of Pharmaceutical And Healthcare Marketing》是一本以English為主的未開放獲取國際優秀期刊，中文名稱國際醫藥和保健營銷雜志，本刊主要出版、報道領域的研究動態以及在該領域取得的各方面的經驗和科研成果，介紹該領域有關本專業的最新進展，探討行業發展的思路和方法，以促進學術信息交流，提高行業發展。該刊已被國際權威數據庫SCIE收錄，為該領域相關學科的發展起到了良好的推動作用，也得到了本專業人員的廣泛認可。該刊最新影響因子為1.2，最新CiteScore 指數為3.1。

英文介紹

International Journal Of Pharmaceutical And Healthcare Marketing雜志英文介紹

The International Journal of Pharmaceutical and Healthcare Marketing is an international academic journal dedicated to the field of pharmaceutical and healthcare marketing. This journal is dedicated to publishing research on marketing strategies, consumer behavior, market analysis, brand management, and related policies and regulations for drugs, health products, and medical devices. It provides a platform for academia, industry professionals, and policy makers to share the latest research findings, explore industry trends and challenges.

The characteristic of this journal lies in its interdisciplinary research perspective, which not only focuses on marketing theory, but also emphasizes practical applications and case studies. By publishing high-quality research papers, journals play an important role in promoting academic exchange and practical improvement. The influence of the magazine is reflected in its driving role in research in the fields of pharmaceutical and healthcare marketing, as well as its reference value in academic discussions and policy-making in related areas.