雜志介紹

Journal Of Historical Research In Marketing雜志介紹

《Journal Of Historical Research In Marketing》是一本以English為主的未開放獲取國際優秀期刊，中文名稱市場營銷歷史研究雜志，本刊主要出版、報道領域的研究動態以及在該領域取得的各方面的經驗和科研成果，介紹該領域有關本專業的最新進展，探討行業發展的思路和方法，以促進學術信息交流，提高行業發展。該刊已被國際權威數據庫SCIE收錄，為該領域相關學科的發展起到了良好的推動作用，也得到了本專業人員的廣泛認可。該刊最新影響因子為0.5，最新CiteScore 指數為0.9。

英文介紹

Journal Of Historical Research In Marketing雜志英文介紹

Journal of Historical Research in Marketing (JHRME) is an international academic journal dedicated to the study of marketing history. This journal aims to publish research articles on marketing theory, practice, and policy history. JHRME encourages interdisciplinary research, covering fields such as economics, history, sociology, and psychology, to enhance understanding of the evolution and development of marketing. The target readership of the journal includes scholars, graduate students, marketing professionals, and other professionals interested in the history of marketing.

Its characteristic lies in its in-depth exploration of the history of marketing, which is of great significance for understanding the formation of modern marketing strategies and theories. The journal promotes academic dialogue and knowledge inheritance in the field of marketing by publishing high-quality original research, theoretical analysis, and case studies. In addition, JHRME also focuses on the application of marketing in different cultural and historical contexts, providing valuable historical perspectives for global marketing practices.