雜志介紹

Caderno Profissional De Marketing Unimep雜志介紹

《Caderno Profissional De Marketing Unimep》是一本以Spanish/Portuguese為主的開放獲取國際優秀期刊，中文名稱Unimep 專業營銷筆記本，本刊主要出版、報道領域的研究動態以及在該領域取得的各方面的經驗和科研成果，介紹該領域有關本專業的最新進展，探討行業發展的思路和方法，以促進學術信息交流，提高行業發展。該刊已被國際權威數據庫SCIE收錄，為該領域相關學科的發展起到了良好的推動作用，也得到了本專業人員的廣泛認可。

英文介紹

Caderno Profissional De Marketing Unimep雜志英文介紹

The background of this magazine reflects the continuous development and increasing importance of the marketing discipline, providing a specialized platform for professionals, scholars, and researchers to share and exchange knowledge, theories, practical experiences, and the latest research results in marketing.

In terms of content, it may cover various fields and themes of marketing. For example, market trends and analysis, including research and insights into consumer behavior, market dynamics, industry trends, etc; Marketing strategy and planning, involving discussions on product positioning, brand building, pricing strategies, promotional methods, and other aspects; Marketing channels and distribution, such as management of online and offline channels, supply chain optimization, etc; Digital marketing and new media, focusing on the application and effect of various emerging marketing tools and platforms in the Internet era; International marketing, exploring the market expansion and global marketing strategies of multinational corporations. In addition, it may also include marketing case studies on specific industries or markets, as well as innovation and development of marketing theories.