雜志介紹

Journal Of Research In Interactive Marketing雜志介紹

《Journal Of Research In Interactive Marketing》是一本以English為主的未開放獲取國際優秀期刊，中文名稱互動營銷研究雜志，本刊主要出版、報道管理學-BUSINESS領域的研究動態以及在該領域取得的各方面的經驗和科研成果，介紹該領域有關本專業的最新進展，探討行業發展的思路和方法，以促進學術信息交流，提高行業發展。該刊已被國際權威數據庫SCIE、SSCI收錄，為該領域相關學科的發展起到了良好的推動作用，也得到了本專業人員的廣泛認可。該刊最新影響因子為9.6，最新CiteScore 指數為17.8。

本刊近期中國學者發表的論文主要有：

• How social media's cause-related marketing activity enhances consumer citizenship behavior: the mediating role of community identification

  Author: Deng, Nianqi; Jiang, Xinyu; Fan, Xiaojun

• The power of numbers: an examination of the relationship between numerical cues in online review comments and perceived review helpfulness

  Author: Li, Hongliu; Wang, Xingyuan; Wang, Shuyang; Zhou, Wenkai; Yang, Zhilin

• Creating immersive and parasocial live shopping experience for viewers: the role of streamers' interactional communication style

  Author: Liao, Junyun; Chen, Keyi; Qi, Jun; Li, Ji; Yu, Irina Y.

• The impact of artificial intelligence stimuli on customer engagement and value co-creation: the moderating role of customer ability readiness

  Author: Gao, Li; Li, Gang; Tsai, Fusheng; Gao, Chen; Zhu, Mengjiao; Qu, Xiaopian

英文介紹

Journal Of Research In Interactive Marketing雜志英文介紹

The Interactive Marketing Research Journal not only provides a platform for academics and practitioners in the field of marketing to exchange innovative ideas and research findings, but also places special emphasis on the importance of interactive marketing, a field that is growing with the development of digital technology. The journal encourages authors to explore new areas of interactive marketing, including social media marketing, mobile marketing, online advertising, and customer relationship management, all of which are key components of current marketing practice.

Furthermore, the journal advocates for authors to conduct in-depth analysis of strategies and execution in interactive marketing to identify and address potential challenges and propose innovative solutions. This includes research on data-driven marketing decisions, consumer behavior analysis, and personalized marketing methods. The journal expects these studies to provide an empirical basis to help organizations better understand and predict consumer responses, thereby formulating more effective market strategies.