雜志介紹

Journal Of Services Marketing雜志介紹

《Journal Of Services Marketing》是一本以English為主的未開放獲取國際優秀期刊，中文名稱服務營銷雜志，本刊主要出版、報道管理學-BUSINESS領域的研究動態以及在該領域取得的各方面的經驗和科研成果，介紹該領域有關本專業的最新進展，探討行業發展的思路和方法，以促進學術信息交流，提高行業發展。該刊已被國際權威數據庫SCIE、SSCI收錄，為該領域相關學科的發展起到了良好的推動作用，也得到了本專業人員的廣泛認可。該刊最新影響因子為3.8，最新CiteScore 指數為7.8。

本刊近期中國學者發表的論文主要有：

• The effect of perceived threat on online service reviews

  Author: Kim, Jong Min; Lee, Eunkyung

• Understanding consumers' live-streaming shopping from a benefit-risk perspective

  Author: Chen, Chunfeng; Zhang, Depeng

• Resistance of facial recognition payment service: a mixed method approach

  Author: Lee, Crystal T.; Pan, Ling-Yen

• Does language shape the mind? Linguistic fluency and perception of service quality

  Author: Kim, Jong Min; Park, Sungjun (Steven)

英文介紹

Journal Of Services Marketing雜志英文介紹

This journal addresses a range of services-related issues of interest to marketing scholars and relevant to marketing professionals who represent a broad range of service industries.JSM is not preferentially disposed towards either empirical work or pure theory, nor towards one particular method or approach.As an authoritative and professional academic journal in service marketing, it provides a high-quality academic exchange platform for researchers and practitioners in the global service marketing field. By reading this journal, readers can learn about the latest research achievements and development trends in the field of service marketing, providing useful insights and references for research and practice.