雜志介紹

Journal Of Advertising雜志介紹

《Journal Of Advertising》是一本以English為主的未開放獲取國際優秀期刊，中文名稱廣告雜志，本刊主要出版、報道管理學-COMMUNICATION領域的研究動態以及在該領域取得的各方面的經驗和科研成果，介紹該領域有關本專業的最新進展，探討行業發展的思路和方法，以促進學術信息交流，提高行業發展。該刊已被國際權威數據庫SCIE、SSCI收錄，為該領域相關學科的發展起到了良好的推動作用，也得到了本專業人員的廣泛認可。該刊最新影響因子為5.4，最新CiteScore 指數為11.2。

本刊近期中國學者發表的論文主要有：

• Awe in Advertising: The Mediating Role of an Abstract Mindset

  Author: Septianto, Felix; Seo, Yuri; Li, Loic Pengtao; Shi, Linsong

• Dynamic Luxury Advertising: Using Lifestyle versus Functional Advertisements in Different Purchase Stages

  Author: Ma, Jingjing; Mo, Zichuan; Zhao, Yuanjie

• The Challenge of a Prominent Position: Decomposing Shopping Goals in Sponsored Search Advertising

  Author: Huang, Qing; Shao, Bingjia; Li, Xiaoling; He, Tao; Liu, Juanyi (Sunny); Li, Xinjian

• What's in a (First) Name? Personized Advertising Messages Enhance Consumer Perceived Ethicality

  Author: Septianto, Felix; Paramita, Widya; Ye, Sheng

英文介紹

Journal Of Advertising雜志英文介紹

The Journal of Advertising, is the premier journal devoted to the development of advertising theory and its relationship to practice. All research related to all types of advertising will be considered for publication. This includes advertising effectiveness, advertising ethics, global advertising issues, and methodological issues, along with the economic, political, social, and environmental aspects of advertising.As a globally influential academic journal in advertising, it provides a pathway for researchers and practitioners to gain a deeper understanding of the latest developments and research achievements in the field of advertising.