雜志介紹

Journal Of Macromarketing雜志介紹

《Journal Of Macromarketing》是一本以English為主的未開放獲取國際優秀期刊，中文名稱宏觀營銷雜志，本刊主要出版、報道管理學-BUSINESS領域的研究動態以及在該領域取得的各方面的經驗和科研成果，介紹該領域有關本專業的最新進展，探討行業發展的思路和方法，以促進學術信息交流，提高行業發展。該刊已被國際權威數據庫SCIE、SSCI收錄，為該領域相關學科的發展起到了良好的推動作用，也得到了本專業人員的廣泛認可。該刊最新影響因子為3.7，最新CiteScore 指數為5。

英文介紹

Journal Of Macromarketing雜志英文介紹

With the continuous development of marketing theory and practice, people gradually realize that marketing activities are not limited to the enterprise level, but also closely related to the overall society. Therefore, there is a need for a macro perspective to examine marketing activities, which is the original intention of the founding of the Macro Marketing Magazine. The research field of this magazine is extensive, covering multiple aspects of macro marketing, such as marketing and public policy, marketing and development, marketing and quality of life, as well as the history of marketing. These research contents not only enrich the theoretical system of marketing, but also provide useful guidance for practice.