雜志介紹

Place Branding And Public Diplomacy雜志介紹

《Place Branding And Public Diplomacy》是一本以English為主的未開放獲取國際優秀期刊，中文名稱地方品牌與公共外交，本刊主要出版、報道領域的研究動態以及在該領域取得的各方面的經驗和科研成果，介紹該領域有關本專業的最新進展，探討行業發展的思路和方法，以促進學術信息交流，提高行業發展。該刊已被國際權威數據庫SCIE收錄，為該領域相關學科的發展起到了良好的推動作用，也得到了本專業人員的廣泛認可。該刊最新影響因子為1.9，最新CiteScore 指數為3.8。

本刊近期中國學者發表的論文主要有：

• Generational homogeneity and heterogeneity in city image perception: an explorative study of Guangzhou

  Author: Wang, Dian; Zhang, Bowen; Wu, Yingying; Zhang, Xinwen

英文介紹

Place Branding And Public Diplomacy雜志英文介紹

Place Branding And Public Diplomacy is a pioneering journal and the first to focus on this rapidly growing field. Its scope and influence are global and impartial. Its main objective is to broaden the understanding of the nature, purpose, and benefits of local branding and public diplomacy, and to demonstrate how local branding and public diplomacy strategies can be implemented in practice. Local branding is the practice of applying brand strategy and other technologies and disciplines (some derived from business practices, while others are newly developed) to the economic, social, political, and cultural development of cities, regions, and countries. Public diplomacy is the process by which an international actor (usually but not exclusively a country) implements foreign policy by engaging with foreign audiences.