雜志介紹

Australasian Marketing Journal雜志介紹

《Australasian Marketing Journal》是一本以English為主的未開放獲取國際優秀期刊，中文名稱澳洲營銷雜志，本刊主要出版、報道領域的研究動態以及在該領域取得的各方面的經驗和科研成果，介紹該領域有關本專業的最新進展，探討行業發展的思路和方法，以促進學術信息交流，提高行業發展。該刊已被國際權威數據庫SCIE收錄，為該領域相關學科的發展起到了良好的推動作用，也得到了本專業人員的廣泛認可。該刊最新影響因子為4，最新CiteScore 指數為14.9。

英文介紹

Australasian Marketing Journal雜志英文介紹

The Australasian Marketing Journal mainly focuses on research in the field of marketing, including consumer behavior, market strategy, brand management, marketing communication, sales management, etc. It provides a platform for scholars, practitioners, and students to exchange and share research results. The purpose of the magazine's founding is to meet the needs of marketing research in Australia and New Zealand, and to provide a platform for local and international scholars to showcase and discuss marketing research results. The content of this magazine covers various aspects of marketing, including theoretical and empirical research. It encourages the use of various research methods, such as quantitative research, qualitative research, case studies, and experimental research. In addition, the magazine also focuses on marketing education and practice, as well as the application of marketing in businesses and society.