雜志介紹

Journal Of Philanthropy And Marketing雜志介紹

《Journal Of Philanthropy And Marketing》是一本以English為主的未開放獲取國際優秀期刊，中文名稱慈善與營銷雜志，本刊主要出版、報道領域的研究動態以及在該領域取得的各方面的經驗和科研成果，介紹該領域有關本專業的最新進展，探討行業發展的思路和方法，以促進學術信息交流，提高行業發展。該刊已被國際權威數據庫SCIE收錄，為該領域相關學科的發展起到了良好的推動作用，也得到了本專業人員的廣泛認可。該刊最新影響因子為1.5，最新CiteScore 指數為2.2。

英文介紹

Journal Of Philanthropy And Marketing雜志英文介紹

The Journal of Philanthropy and Marketing is an international academic journal that focuses on the latest technologies, ideas, and best practices in the field of marketing for non-profit and volunteer sectors. This journal provides a peer-reviewed forum for publishing relevant research findings, aimed at promoting dialogue and knowledge exchange between academia and practice in the intersection of philanthropy and marketing.

The articles in this journal cover a wide range of topics related to charity and marketing strategies, including consumer behavior, brand management, social responsibility, fundraising activities, and public relations. It provides valuable insights and case studies for researchers, policy makers, non-profit organization leaders, and marketing professionals to help them understand and implement effective charity marketing strategies.