雜志介紹

Journal Of Strategic Marketing雜志介紹

《Journal Of Strategic Marketing》是一本以English為主的未開放獲取國際優秀期刊，中文名稱戰略營銷雜志，本刊主要出版、報道領域的研究動態以及在該領域取得的各方面的經驗和科研成果，介紹該領域有關本專業的最新進展，探討行業發展的思路和方法，以促進學術信息交流，提高行業發展。該刊已被國際權威數據庫SCIE收錄，為該領域相關學科的發展起到了良好的推動作用，也得到了本專業人員的廣泛認可。該刊最新影響因子為3.7，最新CiteScore 指數為9.2。

本刊近期中國學者發表的論文主要有：

• Understanding the shoppers' perception in retail shopping malls: a self-determination theory perspective

  Author: Li, Ling Hin; Cheung, Ka Shing; Tse, Wing Sze

英文介紹

Journal Of Strategic Marketing雜志英文介紹

Journal of Strategic Marketing is an international academic journal dedicated to the field of strategic marketing, dedicated to providing a platform for the academic and practical communities to exchange and share research results on strategic marketing theory, practice, and application. The main goal of the magazine is to promote the development of academic research and practical applications in the field of strategic marketing, covering various aspects of strategic marketing such as market positioning, brand management, competitive strategy, innovation, and product development. In addition, the magazine also focuses on the application of strategic marketing in different industries, markets, and cultural backgrounds, as well as the impact of emerging technologies and trends on strategic marketing. This magazine not only focuses on the internal resources and capabilities of enterprises, but also on the interaction between enterprises and the external environment, as well as how to achieve long-term success of enterprises through effective strategic marketing.