雜志介紹

International Journal Of Sports Marketing & Sponsorship雜志介紹

《International Journal Of Sports Marketing & Sponsorship》是一本以English為主的未開放獲取國際優秀期刊，中文名稱國際體育營銷與贊助雜志，本刊主要出版、報道教育學-HOSPITALITY, LEISURE, SPORT & TOURISM領域的研究動態以及在該領域取得的各方面的經驗和科研成果，介紹該領域有關本專業的最新進展，探討行業發展的思路和方法，以促進學術信息交流，提高行業發展。該刊已被國際權威數據庫SCIE、SSCI收錄，為該領域相關學科的發展起到了良好的推動作用，也得到了本專業人員的廣泛認可。該刊最新影響因子為3，最新CiteScore 指數為4.7。

本刊近期中國學者發表的論文主要有：

• Service encounter and repurchase intention in fitness centers: perceived value as a mediator and service innovativeness as a moderator

  Author: Wang, Fong Jia; Chiu, Weisheng

• How advertising claims affect sports consumers' purchase intention of badminton rackets? The role of regulatory fit

  Author: Ni, Ying-Lien; Kuo, Che-Chun; Chang, Wen Hsin; Wu, Chia-Huei; Chen, Lung Hung

• New platform and new excitement? Exploring young educated sport customers' perceptions of watching live sports on OTT services

  Author: Xu, Maowei; Li, Bo; Scott, Olan K. M.; Wang, Jerred Junqi

英文介紹

International Journal Of Sports Marketing & Sponsorship雜志英文介紹

The "International Journal of Sports Marketing and Sponsorship," with its outstanding academic and practical value, has become a key communication platform in the field of sports marketing. The journal not only provides a stage for academic researchers to showcase their in-depth analysis and innovative viewpoints but is also a valuable channel for industry professionals to obtain the latest market trends, consumer behavior insights, and successful marketing cases.

By publishing high-quality peer-reviewed articles, the magazine promotes the deepening and dissemination of knowledge in sports marketing. These articles often include in-depth discussions on the promotion of sports brands, the effectiveness of event sponsorship, fan engagement, and the role of digital media in sports marketing. In addition, the journal also covers international comparative studies on sports marketing strategies, providing a cross-cultural perspective and insights for practitioners worldwide.