雜志介紹

Journal Of Marketing For Higher Education雜志介紹

《Journal Of Marketing For Higher Education》是一本以English為主的未開放獲取國際優(yōu)秀期刊，中文名稱高等教育營銷雜志，本刊主要出版、報道管理學(xué)-BUSINESS領(lǐng)域的研究動態(tài)以及在該領(lǐng)域取得的各方面的經(jīng)驗和科研成果，介紹該領(lǐng)域有關(guān)本專業(yè)的最新進展，探討行業(yè)發(fā)展的思路和方法，以促進學(xué)術(shù)信息交流，提高行業(yè)發(fā)展。該刊已被國際權(quán)威數(shù)據(jù)庫SCIE、SSCI收錄，為該領(lǐng)域相關(guān)學(xué)科的發(fā)展起到了良好的推動作用，也得到了本專業(yè)人員的廣泛認可。該刊最新影響因子為2.4，最新CiteScore 指數(shù)為7.8。

英文介紹

Journal Of Marketing For Higher Education雜志英文介紹

The Journal of Marketing for Higher Education is a prestigious academic journal with a history dating back to 1988. Known for its rigorous double-blind peer review process, it ensures the academic quality and innovation of the articles it publishes. The journal not only focuses on various aspects of higher education marketing but also covers multidisciplinary research related to it, providing a platform for scholars worldwide to exchange and share knowledge.

Since its inception, the magazine has attracted submissions from scholars around the globe, and its readership is also spread across the world, reflecting its international character.

Furthermore, the journal encourages interdisciplinary research to facilitate dialogue and collaboration between different fields, thereby further advancing academic development in the field of higher education marketing. By publishing high-quality research papers and reviews, it provides valuable market insights and strategic advice to higher education institutions, helping them maintain a leading position in the fiercely competitive market.